About us
A story written in blooms
Florience began in 2009, born from a passion for storytelling through flowers. Initially crafting intimate
arrangements for friends, the studio quickly became renowned for its elegant, emotive creations.
Based in Surrey near London, Florience serves clients across the UK and beyond, blending natural beauty
with timeless design in every bouquet, installation, and centerpiece.
More than just a floral studio, Florience is a space where creativity transforms every bloom into an
unforgettable experience.
Our values
Artistry
Every arrangement is a carefully crafted composition, blending colors, textures, and movement to create floral designs that feel both natural and intentional. At Florience, we treat flowers as an art form, ensuring each creation tells a story.
Quality
We are dedicated to using only the finest flowers, carefully selected for their beauty and longevity. Every bloom is chosen with precision, ensuring that each arrangement is fresh, vibrant, and of the highest standard.
Personalization
We believe florals should reflect the personality and vision of each client. Whether for a wedding, event, or special occasion, we take the time to understand your style and bring your floral dreams to life with thoughtful, customized designs.
Meet our designer
Florience was founded by Isabelle Laurent, a floral artist whose passion for flowers began in the gardens
and markets of her childhood. After training in Paris, she moved to London to bring her vision to life.
Drawing inspiration from classical European elegance and modern creativity, Isabelle creates arrangements
that feel both effortless and refined. Each composition is designed to tell a unique story with exquisite
detail.
Her transformative approach continues to reshape London’s floral landscape with artistry and passion.
